Finding your business focus when you are full of feelings
Guest article by Lisa Townsend of Change Your Badge There is no avoiding the fact (I’ve tried, believe me) that the start of 2021 continues to bring massive uncertainty and imbalance into the lives of many entrepreneurs. I’ve had lots of concerned friends and family ask me the dreaded question ‘How is business?’ (answers on […]
Templates – one size does not fit all
Templates don’t work. Says she with the template. I came up with a template for planning out the upcoming year – #2021bringiton But if following that exact template doesn’t work for you, that’s fine. Here’s an example from my work this summer I promise this is relevant, and not just a nostalgia trip. You […]
What is Clubhouse and why do I hate it already?
Have you heard of Clubhouse? I can’t scroll 2 posts on Facebook without someone talking about it. So why is everyone talking about it?! First up, an explanation What is Clubhouse? Described by Vogue as ‘The New FOMO-Inducing Social App To Know. Clubhouse is an exclusive, invite-only audio app where participants can move around […]
#2021bringiton – staying motivated
We all like rewards, right? That’s why we have loyalty cards and we like winning things. So, do you reward yourself? It’s science! Just the satisfaction of ticking something off your to-do list is enough to make your brain share a bit of serotonin and give you a little ‘thumbs up’ feel-good buzz. We […]
#2021bringiton – make manageable plans
Making plans. We can all do it. But can we do it well? Can we make plans that will stretch us but not overwhelm us, things that are achievable but not easy? If you have a tendency towards thinking there’s 8 days in a week or you don’t need sleep, then you probably write plans […]
#2021bringiton – where do you want to get to?
Last week we looked back at the past year, today we’re looking forward to the ‘ultimate goal’ and thinking about what success will look like. So, what will success look like, for you? Here’s a question: you’re running your business for a reason, right? Money, flexibility, lifestyle, recognition, to satisfy a desire, to prove something […]
#2021bringiton – review and reflect
Through December I’ll be focusing on making plans for next year, using my cheesy rhyming hashtag #2021bringiton This is the time of year when people start thinking about the coming year, making plans and setting goals – although you’d be forgiven for not daring to tempt fate with that right now! However, the world is […]
Facebook Boosted Posts – are they worth it?
You know how FB always suggest you should boost posts that are doing well? ‘This post is performing better than 80% of posts on your page, boost it for £20’ Sounds reasonable, eh? And only £20! If lots of people are seeing it then it must be a good post, so surely you want more […]
Standing out in an ocean of offers
It’s Black Friday this Friday – although some people started doing Black Friday sales last week, it’s like the November sales now! Are you doing a Black Friday offer? We talked before about ‘should you do seasonal sales?’. If you’ve you’ve had a think about that and decided ‘yes, seasonal sales are for me’ then […]
Should every business offer a freebie?
Freebies. Also known as lead magnets, opt-ins and list builders. Those things that say ‘get my guide to…’, ‘sign up here for my list of…’, ‘enter your email to download…’. Should every business have them? Freebies are designed to get people to join your email list. And email is absolutely vital in marketing your business. […]
Lockdown 2: here we go again
Lockdown 2, eh? Ach, we knew it was coming, didn’t we? Whatever you think of it, we’re stuck with it. In a spirit of being positive and helpful (rather than hiding under the covers til, oh… 2022?) I thought I’d return to the article I wrote in March and add a bit more to it. […]
Can page likes ever be a bad thing?
There’s a question, eh?! Seems like an obvious ‘no’, right? But think a bit more. Where are those likes coming from? Who are those people? What do they want from you? Are those people your ideal audience? Lovely, well-meaning Auntie Jean It’s quite easy, and common, to have people like your Facebook page who […]