It’s them, not you!
OK, so we know that you set up your business offering what you do because that’s what you wanted – that’s what we all did. But it’s not about YOU! It’s about the people who pay you, and pay attention to you – your audience. Your business is not about what you want to offer […]
The Importance of Images
We are bombarded with messages, all day every day. Your social media feed, the notifications from your social media feed, emails, newspapers, signs in shop windows – it seems like the whole world is trying to catch your attention. The best way to catch someone’s attention is with an image. They jump out from the […]
Marketing Magic: My Top Tips and Golden Rules
One of the most popular requests in my Small Business Support group is quick and easy to ask, but not so quick and easy to answer – ‘how do I get a bigger audience/more sales?’ I did a whistle-stop tour through some of my foundational ideas and top tips in this video, and here’s a […]
Stupid Marketing Jargon & Business Buzzwords
Have you ever bumped into your hairdresser in the supermarket, and completely not recognised them? You’ve been seeing them for the past 3 years, every 6 weeks, for an hour each time. But you’ve been seeing them in a mirror, in the salon. And now they’re out of place, at the deli counter. And it […]
The 3 Rs – re-use, re-use, re-use
If you’ve seen my Nail Your Online Marketing piece about social media (or any of my presentations about social media, to be honest), you’ll have heard me say before that only 2% of your Facebook audience see your posts when you first publish them. Another of those here-she-goes-again things is that people need to see […]
YAY! Crowns and Happy Dances
This article is inspired by the lovely Lisa at Change Your Badge, who wears her YAY! Crown for celebrating success – and I love love love it! I firmly believe it’s hugely important to acknowledge wins of all sizes – from ‘someone bought my thing!’ to ‘someone liked my post!’ When you’re showing up every […]
Fighting the Imposter Monster
What’s that coming over the hill, is it a monster?! For many people, it can be. It can freeze clever, capable people into inaction. It can stop people achieving their potential, or even stop them from taking small steps towards achieving that potential. Imposter Syndrome. Or as I’m now calling it, the Imposter Monster. Syndrome […]
WTF is a sales funnel?
If you’ve looked at pretty much any marketing webinar, workshop or how-to guide you’ll likely have come across these terms, like sales funnel, pipeline, audience acquisition, prospects, conversion. They sound like the kind of things used in factories, or by companies with 45 staff and a Christmas party at the golf club. Ugh! They do […]
Social Media Scheduling
If you keep meaning to post on your business social media, and more often than not you forget, scheduling’s the thing for you! As I discussed in a recent presentation, posting good content regularly on social media is one of the best ways to build your audience. Be consistent, be helpful, be interesting, be entertaining – just […]
Create tools that work for you
I’m feeling very energised and uplifted at the moment – had a breakthrough moment with something I’ve been thinking about for a few weeks, and it feels AMAZING. It’s absolutely brilliant to get clarity on something, to finally find the answer and have a definite way forward. That one moment led to another, and now […]
Learning beyond the lessons
I do a lot of courses and workshops for business development, to improve the services I offer to clients. When I’m going through the materials, I make a note of things I learn from the way it’s taught, as well as the course content itself. As well as ‘what to do’, I’ve found several examples […]
Taking imperfect action
I’m known for saying ‘good enough is good enough’, as perfection is the enemy of progress. Many people, including myself, struggle to move forwards with something in their business (or in their lives) as they feel it needs to be perfect before it can be revealed to the world. This might be publishing a blog […]