Facebook Boosted Posts – are they worth it?
You know how FB always suggest you should boost posts that are doing well? ‘This post is performing better than 80% of posts on your page, boost it for £20’ Sounds reasonable, eh? And only £20! If lots of people are seeing it then it must be a good post, so surely you want more […]
Standing out in an ocean of offers
It’s Black Friday this Friday – although some people started doing Black Friday sales last week, it’s like the November sales now! Are you doing a Black Friday offer? We talked before about ‘should you do seasonal sales?’. If you’ve you’ve had a think about that and decided ‘yes, seasonal sales are for me’ then […]
Should every business offer a freebie?
Freebies. Also known as lead magnets, opt-ins and list builders. Those things that say ‘get my guide to…’, ‘sign up here for my list of…’, ‘enter your email to download…’. Should every business have them? Freebies are designed to get people to join your email list. And email is absolutely vital in marketing your business. […]
Lockdown 2: here we go again
Lockdown 2, eh? Ach, we knew it was coming, didn’t we? Whatever you think of it, we’re stuck with it. In a spirit of being positive and helpful (rather than hiding under the covers til, oh… 2022?) I thought I’d return to the article I wrote in March and add a bit more to it. […]
Can page likes ever be a bad thing?
There’s a question, eh?! Seems like an obvious ‘no’, right? But think a bit more. Where are those likes coming from? Who are those people? What do they want from you? Are those people your ideal audience? Lovely, well-meaning Auntie Jean It’s quite easy, and common, to have people like your Facebook page who […]
Seasonal sales and other scary stories
It’s mid-October, so Hallowe’en and Bonfire Night are on their way. Along with the traditional seasonal promotional posts that go with them. Spooky Sales, Offers So Good They’re Frightening, Prices The Go With A Bang! and all that sort of thing. Does it work? Hmm. Story time This is short, so pay attention. One […]
Lessons learned from launching
Last week I launched the BUILD Business Club – you may have heard me mention it… I did all the planning and had it all set out – I thought I was totally prepared. But you never quite know what’s going to happen, do you? A bit of background I’ve been working on this […]
AARRGGHH!! aka overwhelm
Unrelated introductory question: How do you fit in ALL the things? Anything I find enjoyable and just for me, I struggle to put aside time for. Listening to podcasts, walking on Dartmoor, swimming – which is pretty much the only form of exercise I enjoy! Anyway… I often listen to podcasts in the shower. That’s […]
A team to trust
I’ve recently realised how having ‘A Team To Trust’ is absolutely vital to the success of my business. So I thought I’d share some thoughts on why they’re so important, and how you could create yours. Any of this sound familiar? Say you decide you’re going to do what everyone’s been suggesting for ages, […]
Brand identity – who you are, in a snapshot
You know that whole ‘if your business was a person, who would they be?’ thing? It’s not just something people ask at networking meetings, or to get comments on a Facebook post. It’s a fundamental part of what your business is, and how your audience experiences that. Here’s the easy bit Now obviously, if […]
The ‘like’ bit of Know, Like, Trust
People like people like them, and people buy from people like them – so show them what you’re like. OK, I’ll stop saying ‘like’ so much now. Sorry. We need to have things in common with people to form any kind of connection with them. You might have children a similar age, both have dogs, […]
How realising I’m a butterfly made my business better
I am a butterfly. I’ve always been a butterfly. But I didn’t really acknowledge and appreciate my butterfly-ness, and lean into it and make the most of it, until something else helped me with that and shone a spotlight on it. Let’s go back a little bit… After a 20+ year career in marketing, I […]