social-media-platforms

How do I know what social media platforms to use?

There’s so many social media platforms, I’ll never have time to post on them all! DON’T. The Golden Rule of Marketing, whether digital or otherwise, is: The Right Message In Front Of The Right Audience At The Right Time Not all social media platforms will have the right audience for your business. Don’t just use […]

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I already have Facebook, do I need Twitter as well?

Unless you have a really specific audience, you’ll probably need to use a few different platforms to get your messages in front of them. Use the right tool for the right audience, not just what’s convenient because you already know it. You’ll have to learn a lot of things running your own business – digital […]

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Why is it important that my website is responsive?

One of the key things about your website is that is should be responsive. What does that mean? It’s when your website automatically resizes and changes the layout so it looks as good on smartphone and tablet screens (mobile devices) as it does on laptops and desktop computers. Why is it important that my website […]

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How do you create a viral post?

‘I want a viral post’ is a common request from clients and directors. So exactly how do you do create a viral post? A blogpost I saw claimed to reveal the science behind creating posts that go viral. It referred to Jonah Berger’s book Contagious, which gives six key characteristics of a post that marketers can […]

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How often should I post on Twitter?

There’s a loads of articles about how often to post on Twitter, but don’t just blindly follow the report with the prettiest chart – you need to put some common sense beside the stats, too. Buffer, a social media blog, post on Twitter 14 times a day. But on their own Social Media Frequency Guide […]

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The best software to create polls

A client wanted to create polls, specifically something that could have videos embedded. There’s plenty to software to create polls, but I needed something that looked professional without costing a fortune. And the winner is… Poll Maker! It’s absolutely the best software to create polls. Really easy to use, super-customisable design, unlimited responses, and it’s totally FREE. […]

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Can’t I just use my normal Facebook for my business?

Noooooo. Facebook don’t like that. They’ll probably send you to Facebook jail. Seriously, you need to keep your personal and business social media separate. 1) It reduces the likelihood of you posting something unfortunate to your business audience. 2) You get extra tools like analytics and adverts on a business page. 3) That’s how Facebook […]

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