The 3 Rs – re-use, re-use, re-use

If you’ve seen my Nail Your Online Marketing piece about social media (or any of my presentations about social media, to be honest), you’ll have heard me say before that only 2% of your Facebook audience see your posts when you first publish them.

Another of those here-she-goes-again things is that people need to see your message up to 7 times before it really sticks in their head and they take action. We’re so overloaded with a constant barrage of information that it takes ongoing repetition for us to absorb the information enough to consider it and act on it.

So, you need to be working hard to get your stuff out there, to get noticed. Hmm, sounds like a lot of work.

It can be. But it doesn’t have to be.

Each week I do a Facebook Live, a blog article and a long-form email, and I post in 3 different places on social media across all days of the week. How do I find time?!

It takes me less than half a day.

No, Clair has not found a way to slow down time…

Here’s what I do:

Friday mornings, once a month

– Decide on a topic for each week for the next 4 weeks, and create images for each.

– Schedule posts in my social media to let people know what topics are coming up.

– Make notes on those topics for my FB Live videos.

Takes about 3 hours
Monday mornings, once a week

– Do the FB Live video, responding to people’s comments as I go and afterwards.

– Copy/paste the notes into my blog, add things I mentioned in response to comments or as inspiration struck, add sub-headings to make it easier to read, attach the image I already created, and publish it.

– Copy/paste the blog into my email system, add in a link to the FB Live video, add the image, write the introduction, and schedule it to be sent out the next morning.

– Copy/paste the link to my blog into social media posts, and schedule them to be published on LinkedIn and Facebook later in the week.

– Schedule other social media posts for the rest of the week and beyond, including repeating old posts that got a great response and posts that reinforce the message I’m currently focusing on (eg ‘come and join my Small Business Support group’).

Takes about 3 hours
So, over the month that’s around half a day a week – depending on how long your working days are.

A lot of good stuff created and scheduled, in not so much time. Not bad, eh?

But there’s more!

There’s another great reason for doing this, for creating videos, blogs, emails and social media posts all with the same content.

Not everyone likes to read/watch things the same way.

Some people like to read words, some prefer to watch a video. Some people will click a link in a social media post, others don’t use social media for work-related things and would prefer to read an email.

I’ve said it before, and I’ll say it again

It’s not about you, it’s about your audience.

Talk about the topics they want to know about, and give them that info in the ways they want to receive it.

The more people that see what they want, how they want it; the more people will read your stuff and respond to it.

Time to take action!

How do you make your stuff available for people? Write a list.

If it’s a short list – Facebook, er… that’s it – then think of how else you can get that stuff in front of people in different ways and in different places.

What could you repackage to get more from it? What have you posted that people really liked, that you could share somewhere else?

Create once, share widely – you know it makes sense!

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